Welcome to Get the Pet — your guide to the pet care category.
In five informative modules we will give you valuable insights into the pet category. We will provide you with knowledge about cats and dogs, pet owners and how to optimize the pet category in your store.
You may not realize it, but the pet section is very important, in fact the average cat and dog owners are your favorite kind of customers! Because when they shop, they shop BIG. Their basket sizes are huge — not only in the pet category, but in other categories as well. And while it can seem like a complex category at first, we will help you Get the Pet, so you can take your pet knowledge to the next level.
Through infotainment, games and useful facts you will soon become a master of the pet category!
MODULE 1 — 10 MINUTES
Meet the Bonkers
In this module you will meet and get to know the typical pet owners. And of course, you will also meet their precious pets. Getting a better understanding of the pets, their masters, and the size and importance of the pet category will help you build a better and even more profitable pet section.
MODULE 2 — 6 MINUTES
Let’s go shopping
Join us, as we go shopping with the Bonkers. We will take a look into their shopping baskets, and you will realize just how much more a pet-owner family spends compared to famlies witout pets.
MODULE 3 — 5 MINUTES
In the store
Let’s make the visit to the pet category aisle a memorable visit you can easily increase sales. We will elevate the shopper experience and help keep those pet owners happy!
MODULE 4 — 6 MINUTES
It’s snack time!
It’s impulse buying time! And what is better to buy than snacks! Get tips for second placements, and learn just why care and treats are important to the pet category.
MODULE 5 — 4 MINUTES
Summary
Soooo this is the end. But don’t be sad. We gathered all the key learnings in this summary, and created an action plan for you to go out in your store and master the pet category
