Let’s go shopping!
In this module we will take a more detailed look at the Petcare category.
We will talk about the money spent in the category, and you will learn where customers buy their pet food, what drives that behavior and the turnover value their pets represent.
We will also compare the pet category to other categories and of course look into why the Pet Category is so important for all stores — regardless of their size.
About the pet food section
Duration 5 minutes
Pet food performance
In the graph you can se just how much the Pet Food category outperforms some other other big categories.
Pet food
Baby food
Pasta
Jams & preserves
